San Bernardino continues with plan to revitalize downtown

The city of San Bernardino released a proposed a set of initiatives, programs, and investment intended to revitalize its downtown area earlier this week and intends to put the plan before the City Council to approve many of the specific steps.

“Downtown San Bernardino is already a huge economic driver for our City,” added McNeely. “It has the potential to bring many more jobs, much more housing, and significantly more economic activity than there currently is.”

Among the proposals are:

• Partnering with the Cal State San Bernardino Inland Empire Center for Entrepreneurship (IECE) to create an Entrepreneurial Resource Center to offer programs and counseling to existing and startup businesses. Since its inception, IECE has counseled and trained nearly 150,000 existing and aspiring entrepreneurs, small business owners, and students.
• Evaluating the feasibility of using Court Street between D and E Streets as a pedestrian corridor to hold farmers markets, arts, culture, and food fairs, and other special events.
• Partnering with downtown businesses and property owners to create a downtown property and business improvement district (PBID).
• Working with Cal State, San Bernardino to develop a downtown satellite campus for select programs.
• Authorizing the San Bernardino Police Department to hire additional officers to create a permanent downtown quality of life team to address safety issues specific to the downtown area. This would build upon a successful pilot project launched earlier this year downtown.
• Working to revitalize City owned property, including the Regal Cinema Plaza, the Convention Center, San Manuel Stadium – home of the 66ers, E Street retail sites, and the former Woolworth Building.
• Conducting a preliminary Engineering and Space Study Plan to determine the next steps for San Bernardino’s City Hall.
• Starting a $2.5 million renovation to the historic California Theater.
• Adding additional economic development staff to focus on the attraction, retention, and expansion of businesses, housing, and employment.
• Contracting with a real estate brokerage firm to market city owned property.
• Developing an economic development action plan to build upon recent planning efforts such as the downtown specific plan and investment playbook.
• Launching a façade improvement program to enhance and upgrade building exteriors along key commercial corridors.
• Developing a revolving loan program to provide emergency and ongoing financing to small businesses.
• Exploring the creation of additional downtown special events to build upon the success of the Miracle on Court Street, Route 66 Rendezvous, Arts Fest, and Vegan Fest.

“We are already seeing increased investment in downtown San Bernardino,” said Economic Development Manager Amanda Hernandez. “Entrepreneurs, investors recognize that the transformation is underway.”

The City recognizes one of the biggest economic opportunities for the downtown area is the 42-acre Carousel Mall property.

Currently, the mall is being demolished, with planning underway to build the infrastructure needed to re-develop the property. Ultimately, the City will seek a private partner to develop the site with new housing and commercial development.