Stater Bros. Company is rebranding with new ad campaign

Stater Bros. Markets has launched its newly refreshed brand, beginning with its “Bring It Home” ad campaign. The campaign shows how Stater Bros. helps Southern California families bring home the joys of life with fresh food and meal solutions for their table.

The modernized brand has been designed to reflect the evolving shopping preferences of today’s families, and the rebrand seeks to amplify Stater Bros.’ commitment to local communities by emphasizing fresh, healthy, specialty diet, ethnic, and convenient meal offerings.

After 85 years of serving Southern California, Stater Bros.’ purpose-driven approach and personalized service are what truly connect them to today’s consumers. Pete Van Helden, CEO of Stater Bros. stated, “We are very fortunate to have a terrific history and culture and a great base to build from, but we must evolve with our customers and teammates today. This isn’t just a launch. It’s a journey, and we have a great future ahead.”

To align with this initiative, a team of in-house culinary experts will focus on bringing new recipes and flavors to life in our stores. Later this month, the company will begin testing updated store décor that is designed to create a warm, welcoming shopping experience for all families in Southern California. Learn more at staterbros.com.