Development agreement to bring new restaurants to San Bernardino

The Habit Burger Grill recently announced an agreement has been reached with Aharon Aminpour to develop twelve new locations in San Bernardino County. In addition, Aminpour has agreed to purchase eleven existing Habit Burger Grill locations.

“There are so many advantages to The Habit Burger Grill’s franchise model, the opportunity to help grow the brand’s footprint in Southern California felt like a no-brainer,” said Aminpour. “Not only do I believe in the brand, the quality of its food and its emphasis on hospitality, but also the strength of The Habit’s franchisee support system. With our signed development agreement, we’ll be able to share the brand’s mission: to deliver high-quality food and great service at reasonable prices, to more community members than ever before.”

The Habit Burger Grill has established a respected reputation praised for its award-winning Charburger and its laid-back, welcoming California essence. In addition to the signature Charburger, The Habit’s trend-forward product innovation sets it apart from competitors in the fast-casual space with fresh salads, handcrafted-to-order sandwiches and a unique take on classic sides such as tempura green beans, sweet potato and french fries, and onion rings. The Habit difference is based on the uniqueness of its chargrilling over an open flame and cooking from scratch.

“The momentum The Habit has generated over the last year is a testament to the work we’ve done to optimize our business model and franchisee support system,” said Russ Bendel, CEO of The Habit Burger Grill. “We are thrilled to see it all come to life through the development agreement with Aharon. He will expand the brand’s footprint in the San Bernardino County to twenty-three (23) restaurants, bringing even more diverse menu offerings and peak digital experiences to guests across the area.”